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Scion Dissolved
Some are dissappointed

On February 3, 2016, Toyota announced that its youth-oriented brand Scion will transition to Toyota.

Larry Hutchinson, President and CEO, Toyota Canada Inc said, “This is the next step to advancing the Toyota brand in Canada as a part of the team that established Scion in Canada, our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. This is exactly what we have accomplished and we look forward to expanding our product line-up with exciting product.

Toyota says that the addition of Scion vehicles to the Toyota line-up will advance the brand’s broad portfolio of vehicles that meet the versatile needs of Canadian customers.

As part of the brand transition, MY17 Scion vehicles will be introduced as Toyotas beginning August 2016:

  • The FR-S sports car and iM 5-door hatchback will become a part of the Toyota family,
  • The tC sports coupe will have a final release series edition and end production in August 2016, and,
  • The C-HR, which recently debuted at the Los Angeles Auto Show, will become a part of the Toyota line-up.

This change to the Scion brand will not affect the servicing and repair of Scion products. We will continue to serve the needs of our customers here at Country Hills Toyota.